How we work
How much of the formula is yours to define changes with the model. What does not change is the order of work, the sample, and the tests the batch has to pass before it ships.
The five models
| Model | What you bring | What we bring |
|---|---|---|
| Private label (OEM) | Brand, packaging, artwork, shade selection | Existing formula from the library, filled and tested |
| Full service (ODM) | Market, price point, positioning | Formula, shade system, packaging sourcing, artwork support |
| Match a sample | A reference product | Reverse-engineered formula, matched texture and shade within tolerance |
| Commissioned formula | A functional brief — finish, wear, claims, price target | New development from the lab, with stability and compatibility work |
| Small-batch trial | One shade, one SKU, a launch test | 30 kg bulk run to validate the product before a full commitment |
Most first projects start with the small-batch trial. It is the cheapest way to find out whether a formula survives real customers before you order packaging.
The sequence
Days are working days from the point each step's input is complete. Briefs that arrive with a reference product move faster than briefs that arrive as adjectives.
Category, texture, finish, shade count, packaging, target market and price ceiling. We come back with a route and any constraint we cannot meet.
Shortlist from the library or open a development. You receive the candidate list with the trade-offs stated, not just the recommended one.
Physical samples plus a specification sheet: fill weight, shade reference, texture targets, packaging compatibility.
Sample sign-off locks the standard. Bulk is scheduled against component lead time, not against our line availability.
Filling, assembly, and the five release tests. Fastest cases are single-shade, single-SKU, components already in hand.
COA and batch test report issued with the goods. Export documentation prepared for your forwarder or ours.
Deliverables
| Stage | Documents |
|---|---|
| Quotation | Unit cost basis, bulk minimum, tooling or mould cost if any, lead time |
| Sampling | Physical sample, specification sheet, shade reference |
| Pre-production | Approved standard, packaging compatibility note, artwork dieline |
| Per batch | COA, batch test report, retention sample record |
| Per formula | INCI list, specification sheet, MSDS |
| On request | Stability report, microbiological report, heavy-metal report |
Before you ask
A 7-day bulk run means nothing if your compact case arrives in six weeks. Component lead time is usually the real critical path.
Each shade is a separate bulk and a separate colour check. Going from 6 shades to 20 changes the cost structure more than the formula does.
Anything you intend to claim on pack has to be supportable in your market. Tell us the market at brief stage, not at shipping.
A physical reference product can be matched. A photo and the word “luxury” cannot. Send the product if you have one.
Tell us the category, the market and the price point. We will tell you what is realistic before you spend anything.